Drive Engagement
PPC Advertising
Pay-per-click advertising—commonly referred to as PPC—can be the perfect solution for small businesses with limited budgets that need to precisely monitor their return on investment, or large companies looking to dominate their market. We’ll help you maximize your results with custom landing pages that convert visits into sales.
PPC that delivers ROI
Google AdWords
Join the world’s largest ad network with a customized advertising plan for Google AdWords from Eris Creative. We’ll help you build a keyword list, narrow your audience, allocate your budget, and track your results. With live tracking and powerful reporting tools, Google AdWords is as measurable as it is powerful.
Bing Ads
Diversify your pay-per-click spend with a custom campaign for Bing Ads. Over 45 million people have made it their search engine of choice with the fastest-growing market share in the industry. Bing Ads offers lower costs for advertisers than competing networks, and a change to get out in front of your competitors—if you move fast!
Ad Copywriting
Need help creating your ads? Our copywriters will craft headlines and calls-to-action that turn views into visits and visits into sales. We’ll rotate and test each set of ads to get the best possible results.
Audience Building
Target your ideal buyer and present your messaging to the right people with careful audience segmentation. We’ll use geographic, demographic, and sociographic factors to craft audiences that match your buyer personas.
Keyword Research
Search engine marketing is built around the assurance that every user who sees your ad was searching for one of your keywords. But are you sure that you’re bidding on the right keywords to maximize your ROI? We can perform the research necessary to build powerful keyword lists that will drive leads and sales.
A/B Testing
A good paid search campaign requires testing and maintenance. We’ll test new combinations of keywords, audiences, headlines and graphics to increase your conversion rates. We can even help you test the copy on your landing pages to help drive your cost per conversion down.
RLSAs
Remarketing lists for search ads allow you to target your pay-per-click advertising to only the users who have already visited your site. Make sure that your most valuable users don’t find their way to a competitor: retarget them on their next search!
Comprehensive Reporting
All of our ongoing PPC clients receive monthly reports that clearly spell out the return on your investment and identify new strategies to improve your campaigns.